How to own ecommerce business in 2021
61% of online shoppers report reading customer reviews before deciding to purchase a product.
You can use this helpful statistic to your advantage by including reviews and testimonials right on your website.
Customer reviews are a quick and easy way to quickly promote sales and conversions.
One effective ecommerce web design strategy is to include product-specific reviews directly under each individual product’s description.
If you don’t have very many different products, you can also include an entirely separate page of your site for reviews and testimonials.
This website features a full page of customer testimonials for prospective customers to read through.
Navigation menu
Menu bars allow users to easily navigate the pages of your website to find what they are looking for.
The menu should appear across all pages for maximum ease, preferably across the top of the page.
Sometimes, menu bars are vertical along the left side of the page to still accommodate the F format.
Just be careful not to load up your menu with too many options, as this can appear cluttered and confusing.
SIte layers
If you have a lot of different categories and pages on your website.
You can use a drop-down menu to more easily organize them without causing a sensory overload.
The website in the image above has a lot of different products, so they organized them into just a few categories in their navigation menu.
Then utilize a drop-down menu that pops up when you hover over each category to show more specific types of products.
This is an awesome organizational strategy to avoid overwhelming website visitors.
Keep your products organized
To make it as easy as possible for users to find the products they are looking for.
You should keep the products on your site organized into specific categories.
Categories should be easy to find through a menu bar to streamline the search process.
This can also give users a glimpse into product categories they did not even know you had.
The website in the image above has a lot of different products, so they organized them into just a few categories in their navigation menu.
Then utilize a drop-down menu that pops up when you hover over each category to show more specific types of products.
This is an awesome organizational strategy to avoid overwhelming website visitors.
Conclusion
To make it as easy as possible for users to find the products they are looking for.
You should keep the products on your site organized into specific categories.
Categories should be easy to find through a menu bar to streamline the search process.
This can also give users a glimpse into product categories they did not even know you had.
